Customer: PRECISION PROSPECTS

The internet advertising system of the company Precision Prospects wasn’t fully integrated and included several manual processes to carry out normal business. This limitation was causing low productivity within the company and increased the risk of losing customers with high customization requirements for their marketing campaigns. This context triggered a project to create a distributed product based in the following requirements:

  • In order to reduce the time for design, deploy and launch campaigns was designed an integrated suite that allows to configure an entire environment which includes:
      • Contract handling.
      • Campaign Configuration Management.
      • Templates management.
      • Lead information handling.
      • Statistics Monitor.
      • Detailed business reports and more.
  • In the fact of keep the eye in an important world’s market it’s the goal building of a smart Ad server engine to run multiple campaigns with high availability world-wide. This engine provides the following:
      • Dynamic Web Ads in order to be placed inside of other sites.
      • Categorized Campaign Directories.
      • A fully infrastructure to recollect internet users information.
      • RSS feeds with scheduled campaigns to be showed every day.
      • High performance and not fully database dependent.
  • The reusability of every entity and the fully customizable modules was an important requirement on this project. By this way the system was provided with the following features:
      • Highly customizable templates.
      • Detailed configuration by campaign.
      • Customizable information delivering.
      • Scheduler to handle the configuration and market channels.

This solution, constructed in a dual-system, contained in 2 web applications, one, the Ad Server engine and the Internal Admin tool (The Prospector) has provided multiple benefits to Precision Prospects, reorganizing the daily operations and taking advance of the new system features. This has growing up the business and currently looking for more new technologies to integrate into it to be the market leader.

Technologies:

       J2EE, Struts, Ajax, MS SQL, RSS, JavaScript, DHTML.
 
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